I Create Digital
While the journalist in me seeks to discern meaningful insights from data, the designer in me utilises divergent and convergent thinking to solve human problems in innovative ways.
Hi. My name's Anthony - thanks for visiting! Throughout my professional history, I've interviewed counsellors and Buddhist monks as
a journalist, presented radio bulletins live to air, cut lead stories for channel 9 news as a video editor, and have now found
a home in UX & product design.
I chase the epiphanies that come from primary research, whether that be through workshops, contextual observation, interviews or usability testing. I organise these insights to identify the real inherent problems, create hypotheses and design solutions that are useful, and intuitive, early in the product design process.
Collaboration is core to my process, like any user-centred designer, and I do my best work when part of a team of passionate people I can exchange knowledge with. I have a keen interest in working on ethical and social impact projects and working on digital applications that are disrupting their surrounding market.
- Sydney, Australia
- UX Designer at Link Group (LNK)
- In the field since 2017
I trust that with time and research, clarity will come. Early on, I run workshops with stakeholders to get alignment, understand context and plan a discovery roadmap. I keep my process transparent, with shared notes & documents, while keeping a pulse on teammembers and users.
With some clarity on the problem, and perhaps a hypothesis, I brainstorm out-of-the-box solutions solo and as part of a team. Then, cross-pollinating what works with what's feasible and viable, I have concepts to stress-test with internal reviews and prototype testing.
My metric for a high-impact feature is whether or not it adds to a users' wellbeing - which is usually a far-sighted win for the business. These become the priority, and form the MVP. Lastly, I build out prototypes, test & measure them, learn and iterate.
Anthony is a great designer and was a great asset to have on the project we worked on together. He can think outside the box, and is great at understanding the complexities of business and user needs.
Lead UX Designer, BEcoME. Education
|IxDA Design Research Mentor Group 2018|
Anthony was very communicative in ensuring our needs and expectations were met. The final results of the project were more than we could have hoped for and we look forward to taking things into the next stage.
Process Engineer, City Water Technology
|General Assembly UX immersive 2017|